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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 479 - 500 (22page)
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The purpose of this study was to help successful business of the self-employed and preliminary founder coffee shops and can be used as basic data to establish effective management strategy. To this end, according to the visiting purpose of coffee shop, the coffee shop selection and satisfaction impact were analyzed through empirical research. As a result, the main purpose of visiting to coffee shops of the customers was the meeting place. And the good establishment type of coffee shops were leisure type, business type,and eating-out type. Therefore, the establishment of a coffee shop, a clear concept, design and marketing strategy was required. Also, customers were prefer good feeling cafe type coffee shop than coffee shop of take-out. In addition, the selection of coffee shops of customers were influenced by brand reputation, image, and preconceptions. Customers were sensitive to the price, quantity, and time in take-out type coffee shops, but were sensitive to the feel, and quality in cafe type coffee shops.
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