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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국인체미용예술학회 한국인체미용예술학회지 한국인체미용예술학회지 제12권 제4호
발행연도
2011.1
수록면
107 - 124 (18page)

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초록· 키워드

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The purpose of this study is to analyze image depending on face shape and hair style and to analyze difference in image perception according to perceivers' Characteristics. As a result of factor analysis on items of image evaluation in face shape, the findings were elicited 3 factors such as positive, colorful, and natural image. As a result of analyzing difference in image perception depending on face shape, hair length, gender and age on straight hair style, the oval and rectangle were perceived to be higher in colorful image than quadrangle. Hair length was perceived to be positive image for short straight, to be colorful image for medium straight. In age, it was evaluated to be high in natural image for the 20s and to be high in positive image for the 40s. As a result of examining difference in image perception depending on face shape, hair length, gender, and age on wave hair style, the face shape had significant influence upon colorful image and natural image. Thus, the colorful image and natural image were perceived to be high in oval, round, and quadrangle. In case of gender and age, the significant interactive effect was indicated in positive image and colorful image. Wave hair style was regarded positively by women in their 20s and 30s and by men in their 40s. In colorful image, the women in their 20s and 30s than men perceived the wave hair style as colorful image.

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