지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study investigates the effect of CEO's education backgrounds on the readability of CEO greetings translations posted on corporate websites. While most studies on business information readability focus on the relationship between firm-specific characteristics and readability, relatively little work has examined effects of CEO-specific characteristics on business information readability. This paper focuses on CEO greetings considering their importance as a business information channel. This study hypothesizes that readability of CEO greetings translated or, at least, approved by CEOs with graduate education and/or overseas education is different from that by CEOs without such backgrounds. Univariate analyses show that readability of greetings on corporate websites by the two groups of CEOs is not different from each other. But overseas education is more likely to influence positively the readability of target-text CEO greetings than is graduate education. Additional tests, however, show that CEOs without overseas education are more likely to write more readable source-text CEO greetings than do their counterparts who have studied abroad.
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참고문헌 (9)
참고문헌 신청
Cravens, K / 2003 / The reputation index: measuring and managing corporate reputation / European Management Journal 21 : 201 ~ 212
Daniel, W / 1991 / Applied nonparametric statistics / PWS-KENT Publishing Company
Flesch, R / 1948 / A new readability yardstick / of Applied Psychology 32
Holmes, J. / 2001 / An Introduction to Sociolinguistics / U.K. Pearson Education Limited : 150 ~ 174
Keller, G. / 2009 / Statistics for management and economics / CENGAGE Learning
Daniel, W / 1991 / Applied nonparametric statistics / PWS-KENT Publishing Company
Flesch, R / 1948 / A new readability yardstick / of Applied Psychology 32
Holmes, J. / 2001 / An Introduction to Sociolinguistics / U.K. Pearson Education Limited : 150 ~ 174
Keller, G. / 2009 / Statistics for management and economics / CENGAGE Learning
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