지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 145 - 156 (12page)
이용수
초록· 키워드
오류제보하기
Food safety accidents like the occurrence of domestic animal diseases create an air of anxiety in consumers and increase their concerns about animal welfare. This study investigated consumer awareness of animal welfare livestock and attempted to look into the impacts of consumer awareness on the consumption of livestock product. It analyzed whether there was any difference in considerations of purchasing livestock products depending on awareness of animal welfare and consumption intention using Levene's equal variance test and independent sample t-test, and in order to inquire into the influence relationship of their considerations in purchasing livestock on animal welfare livestock product consumption intention, a binary logistic regression analysis was carried out. As a result of the analysis of consumer awareness, consumers were little aware of animal welfare while they were very interested in animal welfare and had the intent to consume livestock products produced following animal welfare. As a result of the analysis of the difference depending on the awareness and consumption intention of animal welfare using independent sample t-test, it turned out that there was no difference in considerations in purchasing livestock products between people who were aware of animal welfare and those who were not. In the difference depending on consumption intention, people who had the intent to consume animal welfare livestock products cared more than those who did not. Likewise, people who had the intent to consume animal welfare livestock products cared about the place of purchase, price, freshness, taste and quality more than those who were not. As a result of the binary logistic regression analysis of the two factors of internal property and external property of consideration in livestock products, it turned out that internal property only had impacts on consumption intention. Thus, considering the consumers' consciousness that they would like to be provided with safe livestock products relevant to items such as safety and reliability among their considerations in purchasing livestock products, the government and livestock industry should establish an appropriate marketing strategy for animal welfare livestock products.
목차
등록된 정보가 없습니다.
참고문헌 (14)
참고문헌 신청
Cho, H. K. / 2007 / Condition and safety of farm animal welfare livestock / Korean Animal Welfare Association, Farm Animal Welfare forum
Cho, K. H. / 2006 / A model of animal welfare farming in Korea / Ministry of Agriculture, Food and Rural Affairs
Han, J. H. / 2010 / Farm animal welfare of international trends and national policy direction / Korean Veterinary Medical Association 46 : 914 ~ 924
Hong, S. H. / 2014 / Study for consumer's attributes of local food store / Proceeding of Summer Annual Meeting. Korean Food Marketing Association
Jung, Y. P. / 2010 / Current studies to estimate the economic values of welfare-endowed animal products / J. Lives. Hous. & Env 16 (1) : 29 ~ 40
Cho, K. H. / 2006 / A model of animal welfare farming in Korea / Ministry of Agriculture, Food and Rural Affairs
Han, J. H. / 2010 / Farm animal welfare of international trends and national policy direction / Korean Veterinary Medical Association 46 : 914 ~ 924
Hong, S. H. / 2014 / Study for consumer's attributes of local food store / Proceeding of Summer Annual Meeting. Korean Food Marketing Association
Jung, Y. P. / 2010 / Current studies to estimate the economic values of welfare-endowed animal products / J. Lives. Hous. & Env 16 (1) : 29 ~ 40
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