지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Augmented reality, which has recently drawn great attention, has a long history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional information sources to objects or landscapes. Therefore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore (1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.
목차
등록된 정보가 없습니다.
참고문헌 (57)
참고문헌 신청
Hoch, S. / 1989 / ManagingWhat Consumers Learn from Experience / JournalofMarketing 53:1~20
Kerstetter, D. / 2004 / Tourists’Information Search Behavior: The Role ofPrior Knowledge and Perceived Credibility / AnnalsofTourism Research 31(4):961~985
Kim, H. W. / 2007 / Value-based adoption ofmobile internet:anempirical investigation / Decision SupportSystems 43(1):111~126
Kim, J. H. / 2012 / Developmentof a scale to measurememorable tourism experiences / Journal ofTravelResearch 51(1):12~25
Kounavis, C. D. / 2012 / Enhancingthe Tourism Experience through MobileAugmented Reality:Challengesand Prospects / In the Proceedings of the 2nd Advances inHospitality and Tourism Marketing &Management(AHTMM 2012)Conference,Corfu,Greece 31
Kerstetter, D. / 2004 / Tourists’Information Search Behavior: The Role ofPrior Knowledge and Perceived Credibility / AnnalsofTourism Research 31(4):961~985
Kim, H. W. / 2007 / Value-based adoption ofmobile internet:anempirical investigation / Decision SupportSystems 43(1):111~126
Kim, J. H. / 2012 / Developmentof a scale to measurememorable tourism experiences / Journal ofTravelResearch 51(1):12~25
Kounavis, C. D. / 2012 / Enhancingthe Tourism Experience through MobileAugmented Reality:Challengesand Prospects / In the Proceedings of the 2nd Advances inHospitality and Tourism Marketing &Management(AHTMM 2012)Conference,Corfu,Greece 31
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