지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Since service innovation is considered as a new way to gain an advantage in a highly competitive environment, it is imperative for companies to align their service innovation strategy with their business strategy in order to achieve better firm performance. Accordingly, a critical challenge facing firms is how to effectively organize and manage a well-planned service innovation strategy in accordance with the direction of their business strategy. Firms with a good fit between business strategy (i.e., cost leadership, innovative differentiation, and marketing differentiation strategies) and service innovation strategy (service creation-focused, service delivery-focused, and client interface-focused strategies) are expected to have better firm performance than those without such a fit. Based on empirical data from 209 service firms in South Korea, this study aims first to investigate whether a certain service innovation strategy is more effective than others within a particular business strategy. We then examine whether their effective alignment positively affects firm performance. The empirical evidence indicates that the alignment of service innovation strategy with business strategy significantly influences firm performance. The adoption of service innovation strategy was found to have positive effects on firm performance with innovative differentiation and marketing differentiation strategies and negative effects with cost leadership strategy. Lastly, we discuss our study’s implications for further research and practice.
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참고문헌 (24)
참고문헌 신청
Aiken, L. S. / 1991 / Multiple regression: Testing and interpreting interactions / Sage
Aldrich, H. E. / 1986 / Even dwarfs started small: Liabilities of size and age and their strategic implications / Research in organizational bechavior 8 (1) : 55 ~ 69
Anderson, C. R. / 1975 / Managerial perceptions and strategic behavior / Academy of Management Journal 18 (4) : 811 ~ 823
Baker, D. D. / 1993 / Administrative reorganization and configurational context: The contingent effects of age, size, and change in size / Academy of Marketing 51 (1) : 71 ~
Bardhan, I. R. / 2010 / An interdisciplinary perspective on IT services management and service science / Journal of Management Information Systems 26 (4) : 13 ~ 64
Aldrich, H. E. / 1986 / Even dwarfs started small: Liabilities of size and age and their strategic implications / Research in organizational bechavior 8 (1) : 55 ~ 69
Anderson, C. R. / 1975 / Managerial perceptions and strategic behavior / Academy of Management Journal 18 (4) : 811 ~ 823
Baker, D. D. / 1993 / Administrative reorganization and configurational context: The contingent effects of age, size, and change in size / Academy of Marketing 51 (1) : 71 ~
Bardhan, I. R. / 2010 / An interdisciplinary perspective on IT services management and service science / Journal of Management Information Systems 26 (4) : 13 ~ 64
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