지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The explosive growth of social commerce engenders a new business model, that is, infomediary. In a social commerce environment, infomediary works as a personal agent who provides information about various web merchants to help consumers select appropriate merchants for their needs. The purpose of this study is to identify the factors influencing consumer attitudes towards infomediaries in social commerce and examine the relationship between intention to provide word of mouth and consumer attitudes. In total, 170 responses were collected from social commerce infomediary users. The results show that competence and integrity significantly influence user attitudes as trust dimensions. Infomediary reputation and two functional factors (information variety and navigation functionality) turn out to be significant antecedents for user attitudes toward infomediary in social commerce. User attitudes in turn significantly influence the intention to provide word of mouth. Future research and practical implications are also discussed.
목차
등록된 정보가 없습니다.
참고문헌 (26)
참고문헌 신청
Ahn, T. / 2007 / The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing / Information & Management 44 (3) : 263 ~ 275
Ajzen, I. / 1991 / The Theory Of Planned Behavior / Organizational Behavior and Human Decision Processes 50 : 179 ~ 211
Anderson, E. / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Management Science 12 (2) : 125 ~ 143
Bailey, J . P / 1997 / An Exploratory Study of the Emerging Role of Electronic Intermediaries / International Journal of Electronic Commerce 1 (3) : 17 ~ 20
Bansal, H.S. / 2000 / Word-Of-Mouth Processes Within A Services Purchase Decision Context / Journal of Service Research 3 (2) : 166 ~ 177
Ajzen, I. / 1991 / The Theory Of Planned Behavior / Organizational Behavior and Human Decision Processes 50 : 179 ~ 211
Anderson, E. / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Management Science 12 (2) : 125 ~ 143
Bailey, J . P / 1997 / An Exploratory Study of the Emerging Role of Electronic Intermediaries / International Journal of Electronic Commerce 1 (3) : 17 ~ 20
Bansal, H.S. / 2000 / Word-Of-Mouth Processes Within A Services Purchase Decision Context / Journal of Service Research 3 (2) : 166 ~ 177
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