지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship has been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.
목차
등록된 정보가 없습니다.
참고문헌 (32)
참고문헌 신청
Ancu, M. / 2009 / MySpace Politics: Uses and Gratifications of Befriending Candidates / Journal of Broadcasting & Electronic Media 53 (4) : 567 ~ 583
Bagozzi, R / 1982 / Representing and Testing Organizational Theories: a Holistic Construct / Adnllnistrative Science Quarterly 23 (3) : 459 ~ 489
Benson, V / 2010 / Online Social Networks ? Changing the Face of Business Education and Career Planuing / International Journal of e-Business Management 4 (1) : 20 ~ 33
Bollen, K. A. / 1989 / Structural Equations with Latent Variables / Wiley
Boyd, D.M / 2007 / Social Network Sites : Definition, History, and Scholarship / Journal of Computer-Mediated Communication 13 (1) : 210 ~ 230
Bagozzi, R / 1982 / Representing and Testing Organizational Theories: a Holistic Construct / Adnllnistrative Science Quarterly 23 (3) : 459 ~ 489
Benson, V / 2010 / Online Social Networks ? Changing the Face of Business Education and Career Planuing / International Journal of e-Business Management 4 (1) : 20 ~ 33
Bollen, K. A. / 1989 / Structural Equations with Latent Variables / Wiley
Boyd, D.M / 2007 / Social Network Sites : Definition, History, and Scholarship / Journal of Computer-Mediated Communication 13 (1) : 210 ~ 230
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