지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이 논문의 연구 히스토리 (5)
2017
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As online communities proliferate, online news sites have received great attention in news media research. Although most of the online news sites provide contents for free, some have adopted the Pay-What-You-Want (PWYW) model by offering a voluntary payment option to the readers. In this study, we investigate the factors which influence subscribers’ voluntary payment behavior on an online news site. Drawing upon both the Stimulus-Organism-Response (SOR) framework and the Elaboration Likelihood Model (ELM), we hypothesize that appreciation has a direct effect on the subscribers’ voluntary payment behavior, whereas central factors (positive emotional content, cognitive content) and peripheral factors (news sharing, news article length) of the news articles have indirect impacts on voluntary payment behavior through the enhanced appreciation. Based on an empirical analysis of 172 news articles from the Korean online news site that adopted the PWYW pricing model (i.e., Ohmynews.com), we find that appreciation plays a critical role in voluntary payment behavior and that peripheral factors have significant impacts on appreciation. However, the impacts of central factors on appreciation are not found. By identifying influencing factors of subscribers’ voluntary payment behavior on online news sites for the first time, this paper suggests a prospective alternative profit model for online news providers faced with fierce competition.
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참고문헌 (53)
참고문헌 신청
Graber, D. A. / 1988 / Processing theNews: How People Tame the InformationTide / Longman
Hair, J. F. / 1998 / MultivariateData Analysis / Prentice Hall
Hatfield, E. / 1993 / Emotional Contagion / Current Directions in PsychologicalScience 2(3):96~99
Howard, D. J. / 2001 / Emotional Contagion Effects on ProductAttitudes / Journal of Consumer Research 28(2):189~201
Izard, C. E. / 1991 / The Psychology ofEmotions / Plenum
Hair, J. F. / 1998 / MultivariateData Analysis / Prentice Hall
Hatfield, E. / 1993 / Emotional Contagion / Current Directions in PsychologicalScience 2(3):96~99
Howard, D. J. / 2001 / Emotional Contagion Effects on ProductAttitudes / Journal of Consumer Research 28(2):189~201
Izard, C. E. / 1991 / The Psychology ofEmotions / Plenum
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