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本研究は、環境経営戦略の展開を社会貢献活動の視点で検討している。社会貢献活動は、企業が貢献すべき社会的責任の対象やその貢献活動を通して企業と社会との乖離を防いでいくのかという問題を解決することができる。本研究では、川崎信用金庫における地域密着型金融の事例を取り上げ、当該企業において形成された本業の利益を地域社会に還元するプロセスを提示する。そしてこのプロセスの分析を踏まえて、地域密着型金融における環境活動を中心とする、企業と地域との連携関係発展の可能性を指摘する。
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참고문헌 (21)
참고문헌 신청
Bartels, R / 1988 / The History of Marketing Thought / PublishingHrizons
Bharadwaj, S. G / 1993 / Sustainable Competitive Advantage in Service Industries A Conceptual Model and Research Propositions / Journal of Marketing 57 : 83 ~ 99
Brown, W. B / 1998 / Current Practices in Environmental Management / Business Horizons : 12 ~ 18
Buchholz, R. A / 1991 / Corporate Responsibility and The Good Society From Economics to Ecology / Business Horizons : 19 ~ 31
Gruning, J. E / 1998 / The relationship between public relations and marketing in excellent organizations,In evidence from the IABC study / Journal of Marketing Communication
Bharadwaj, S. G / 1993 / Sustainable Competitive Advantage in Service Industries A Conceptual Model and Research Propositions / Journal of Marketing 57 : 83 ~ 99
Brown, W. B / 1998 / Current Practices in Environmental Management / Business Horizons : 12 ~ 18
Buchholz, R. A / 1991 / Corporate Responsibility and The Good Society From Economics to Ecology / Business Horizons : 19 ~ 31
Gruning, J. E / 1998 / The relationship between public relations and marketing in excellent organizations,In evidence from the IABC study / Journal of Marketing Communication
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