메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study on the Moving Typography in TV Commercials
Recommendations
Search

TV광고에 나타난 무빙 타이포그래피의 유형에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Journal
한국디자인트렌드학회 한국디자인포럼 한국디자인포럼 제12호 KCI Accredited Journals
Published
2005.1
Pages
65 - 76 (12page)

Usage

cover
A Study on the Moving Typography in TV Commercials
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
Nowadays typography is expressed through various kinds of multimedia in different ways. Especially in TV commercials typography is being used aggressively to enhance the ability to deliver certain messages in a limited time. Furthermore, moving typography is becoming available with the development of digital hardware and software devices. Here a research on the usage of typographies in TV commercials is conducted with an analytic approach if characteristics of typography and motion being used in the typography. Also in this research, typography used in the TV commercials of 80's and 90's is compared with that of today. A study on the moving typography used in foreign TV commercials is done to effectively predict the future direction of the moving typography of our TV commercials.
#Moving typography #TV commercials

Contents

No content found

References (10)

Add References
/ / Moving Typo’ google schola / 1997 / 타입과 타이포그래피’ google schola / 1998 / ‘CF 타이포그래피의 환경과 그 적용에 관한 연구’ 디자인학 연구 google schola / 1998 / 컬러 + 타이포그래피’ google schola / 1999 / 타이포그래픽 커뮤니케이션’ google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

A Review of Literary Texts and Tasks in High School English Textbooks: Focusing on the 3rd, 5th, 2007 Revised, and 2015 Revised National Curriculum
Seo, Sukyoung, Kim， Jeong-ryeolFOREIGN STUDIES CENTER2019
 [토론] ‘사회복지 장기지원 사업의 평가방안에 관한 연구’의 토론
진재문Academy Of Korean Social Welfare Administration2006.06
 Does Laozi deny knowledge?
SHIN JEONG GEUNundefined2020

Comments(0)

0

Write first comments.