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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 293 - 300 (8page)
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초록· 키워드
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Fashion companies confront to environmental problem and resource depletion and have to consider ‘sustainability’into their management. Corporate sustainable management of company is explained as the model of Triple BottomLine which is composed of economic, social and environmental elements, thus we wanted to adapt this model to thecase of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements whichcontain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability,reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaireabout 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable managementin fashion company are related to the company evaluation, and again company evaluation is correlated to theevaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation,social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmentalresponsibility is deeply related with reciprocality of fashion company's evaluation. The results of this studyrevealed the importance of corporate sustainable management of fashion companies, and the relationships in fashionindustry are stronger than in other industry.
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참고문헌 (17)
참고문헌 신청
/ / Information-Innovation driven Green Strategy in Industry Growth -지식·혁신 주도형 녹색성장 산업발전전략
Azapagic, A. / 2003 / Systems approach to corporate sustainability: A general management framework / Process Safety and Environmental Protection 81 (5) : 303 ~ 316
Dyllick, T. / 2002 / Beyond the business case for corporate sustainability / Business Strategy abd the Environment 11 (2) : 130 ~ 141
Elkington, J. / 1997 / Cannibals with forks: The triple bottom line of 21st century business / Capstone
Morals, A. / 2005 / Giving firms an 'E' for effort: Consumer responses to high-effort forms / Journal of Consumer Research 31 : 806 ~ 812
Azapagic, A. / 2003 / Systems approach to corporate sustainability: A general management framework / Process Safety and Environmental Protection 81 (5) : 303 ~ 316
Dyllick, T. / 2002 / Beyond the business case for corporate sustainability / Business Strategy abd the Environment 11 (2) : 130 ~ 141
Elkington, J. / 1997 / Cannibals with forks: The triple bottom line of 21st century business / Capstone
Morals, A. / 2005 / Giving firms an 'E' for effort: Consumer responses to high-effort forms / Journal of Consumer Research 31 : 806 ~ 812
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