지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This research analyze the causal sequence between relationship quality with the customer according to the corporate social responsibility and band loyalty and brand loyalty. The customer perceived with the first about the corporate social responsibility and band loyalty of the specific enterprise with the research result and first was confirmed that positive effect was in the customer value. Second, the customer awareness about the corporate social responsibility and band loyalty was exposed to hit the effect that it notes to the relationship quality of the customer and between company. Third, the relationship quality of the customer and between company was exposed to have the effect that it notes to the brand loyalty. Forth, the customer value was exposed to have the effect that it notes to the brand loyalty of the customer and between company. This importance was confirmed through this research result through the awareness about the company social activity and customer value and structural causal sequence between relationship quality and the brand loyalty.
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
Aderson, J. C / 1988 / Structural Equation Modeling in Practice: Areview and Recommended Two-Step Approach / Psychological Bulletin 103 (3) : 411 ~ 423
Amalric, F / 2005 / Economic Drivers of Corporate Responsibility Activities / Journal of Corporate Citizenship 20 (4) : 27 ~ 38
Baron, D / 2003 / Business and Its Environment / Upper Saddle River, NJ: Pretice Hall
Becker-Olsen, K. L / 2006 / The Impact of Perceived Corporate Social Responsibility On Consumer Behavior / Journal of Business Research 59 (1) : 46 ~ 62
Bhattacharya, D. Korschun / 2009 / Strengthening Stakeholder- Company Relationship Through Mutually Beneficial Corporate Social Responsibility Initiatives / Journal of Busin
Amalric, F / 2005 / Economic Drivers of Corporate Responsibility Activities / Journal of Corporate Citizenship 20 (4) : 27 ~ 38
Baron, D / 2003 / Business and Its Environment / Upper Saddle River, NJ: Pretice Hall
Becker-Olsen, K. L / 2006 / The Impact of Perceived Corporate Social Responsibility On Consumer Behavior / Journal of Business Research 59 (1) : 46 ~ 62
Bhattacharya, D. Korschun / 2009 / Strengthening Stakeholder- Company Relationship Through Mutually Beneficial Corporate Social Responsibility Initiatives / Journal of Busin
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