지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 815 - 824 (10page)
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초록· 키워드
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This study divides female consumers according to eco-friendly attitudes and the purchase frequency of ecoclothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes.
A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1:survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income,marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.
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등록된 정보가 없습니다.
참고문헌 (26)
참고문헌 신청
Anderson, W. T. / 1974 / Socially vs. ecologically responsible consumers / American Marketing Association combined proceedings 36 : 23 ~ 32
Henion, K. E. / 1976 / The ecologically concerned consumer & locus of control, In Ecological Marketing III / America Marketing Association
Kassarjian, H. H. / 1971 / Incorporating ecology into marketing strategy: The case of air pollution / Journal of Marketing 35 (3) : 61 ~ 65
Laroche, M. / 2001 / Targeting consumers who are willing to pay more for environmentally friendly products / Journal of Consumer Marketing 18 (6) : 514 ~ 516
Murphy, P. E. / 1978 / Environmentally concerned consumers: Demographic dimensions / American Marketing Association combined proceedings 43 : 316 ~ 320
Henion, K. E. / 1976 / The ecologically concerned consumer & locus of control, In Ecological Marketing III / America Marketing Association
Kassarjian, H. H. / 1971 / Incorporating ecology into marketing strategy: The case of air pollution / Journal of Marketing 35 (3) : 61 ~ 65
Laroche, M. / 2001 / Targeting consumers who are willing to pay more for environmentally friendly products / Journal of Consumer Marketing 18 (6) : 514 ~ 516
Murphy, P. E. / 1978 / Environmentally concerned consumers: Demographic dimensions / American Marketing Association combined proceedings 43 : 316 ~ 320
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