지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 722 - 732 (11page)
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초록· 키워드
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The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis.
SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts,consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers’ preference, multipurpose product development, building up the product recognition,and moderate price strategy were suggested.
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참고문헌 (28)
참고문헌 신청
Alwitt, L. F. / 1996 / Predicting purchase intentions for an environmentally sensitive product / Journal of Consumer Psychology 5 (1) : 49 ~ 64
Bartos, R. / 1980 / Over 49: The invisible consumer market / Harvard Business Review 58 (1) : 140 ~ 148
Cheon, S. R. / 2010 / A study on the effect of the attributes of green product on evaluation after purchase: Focused on the moderating effect of environmental involvement / 석사 / Sook
Choi, C. S. / 2012 / A study on jacket making according to design preference analysis for Korean baby-boom generation women / 박사 / Konkuk University
Choi, E. J. / 2007 / An effect of values, environmental knowledge, environmental involvement on the ecologically concerned behaviors: A survey of university students / 석사 / Chungnam
Bartos, R. / 1980 / Over 49: The invisible consumer market / Harvard Business Review 58 (1) : 140 ~ 148
Cheon, S. R. / 2010 / A study on the effect of the attributes of green product on evaluation after purchase: Focused on the moderating effect of environmental involvement / 석사 / Sook
Choi, C. S. / 2012 / A study on jacket making according to design preference analysis for Korean baby-boom generation women / 박사 / Konkuk University
Choi, E. J. / 2007 / An effect of values, environmental knowledge, environmental involvement on the ecologically concerned behaviors: A survey of university students / 석사 / Chungnam
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