지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 897 - 907 (11page)
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초록· 키워드
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The purposes of this study are to classify consumption values and to examine the effects of consumption values on appearance management behaviors. Questionnaires data was obtained through adults over 20 years old of age (N=478) in Gyeonggi-do, Daegu and Kyungpook regions. Descriptive statistics, factor analysis, multiple regression analysis, t-test and ANOVA were applied. The results of this study are as follows. First, consumption values are composed of three factors such as differential value, material value and practical value. Appearance management behaviors are identified such as surgery/skin care, clothing care, weight training and hair care. The weight training in appearance management behaviors is the most preferred behavior. Second, the results of regression analysis are like as follows: The effects of consumption on plastic surgery/skin care are explained by the differential value, material value and practical value(−). On weight training and hair care, the differential value and material value have positively significant effects. The differential value has significant effects on all over appearance management behaviors. Third, there are signigicant differences in consumption values and appearance management behaviors according to demographic variables. The single, females in 20s and 30s with higher monthly income and payment have higher differential value and lower practical value. The single and female in 20s and 30s were more involved in appearance management behavior.
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참고문헌 (32)
참고문헌 신청
Chang, T. Z. / 1994 / Price, product information and purchase intention: an empirical study / Journal of the Academy of Marketing Science 22 (1) : 6 ~ 27
Goffman, E. / 1965 / Dress, adornment and the social order / John Wiley & Sons
Han, H. J. / 2002 / Relating consumption value to prepurchase decision making of apparels / Journal of the Korean Society of Clothing and Textiles 26 (6) : 853 ~ 864
Horn, M. J. / 1975 / The second skin: An interdisciplinary study of clothing / Houghton Mufflin Hardcourt
Hwang, Y. J. / 2007 / The effects of sociocultural attitudes toward appearance, self-esteem, and physical attractiveness perceptiveness on the appearance management behaviors / 박사 /
Goffman, E. / 1965 / Dress, adornment and the social order / John Wiley & Sons
Han, H. J. / 2002 / Relating consumption value to prepurchase decision making of apparels / Journal of the Korean Society of Clothing and Textiles 26 (6) : 853 ~ 864
Horn, M. J. / 1975 / The second skin: An interdisciplinary study of clothing / Houghton Mufflin Hardcourt
Hwang, Y. J. / 2007 / The effects of sociocultural attitudes toward appearance, self-esteem, and physical attractiveness perceptiveness on the appearance management behaviors / 박사 /
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