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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 381 - 392 (12page)
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This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation,product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search.
The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.
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참고문헌 (27)
참고문헌 신청
Ahn, B. Y. / 2012 / The effects of sites, products, and fashion customers characteristics of internet shopping malls on price sensitivity / 석사 / Chung-Ang University
Alba, J. / 1997 / Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces / Journal of Marketing 61 (3) : 38 ~ 53
Anderson, C. J. / 2003 / The psychology of doing nothing: Forms of decision avoidance result from reaction and emotion / Psychological Bulletin 129 : 139 ~ 166
Bakos, J. Y. / 1997 / Reducing buyer search cost: Implications for electronic marketplaces / Management Science 43 (12) : 1676 ~ 1692
Bowen, J. T. / 1998 / Loyalty: A strategic commitment / Cornell Hospitality Quarterly 39 (1) : 12 ~ 25
Alba, J. / 1997 / Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces / Journal of Marketing 61 (3) : 38 ~ 53
Anderson, C. J. / 2003 / The psychology of doing nothing: Forms of decision avoidance result from reaction and emotion / Psychological Bulletin 129 : 139 ~ 166
Bakos, J. Y. / 1997 / Reducing buyer search cost: Implications for electronic marketplaces / Management Science 43 (12) : 1676 ~ 1692
Bowen, J. T. / 1998 / Loyalty: A strategic commitment / Cornell Hospitality Quarterly 39 (1) : 12 ~ 25
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