지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 538 - 547 (10page)
이용수
초록· 키워드
오류제보하기
The purpose of this study was to examine the evaluations and attitudes of workers in low temperature storages of discount stores toward their uniforms by carrying out a field study and a survey. The effects of evaluation attributes on their attitudes were also investigated. In this study, the reference of the evaluation of uniforms was based on the concepts of serviceability, which implies the fitness for purpose of products and consists of durability, care, comfort and aesthetic appearance. Of 400 questionnaires, 253 of them were used for data analysis. The data were analyzed by descriptives, t-test, factor analysis, reliability test and regression analysis with SPSS 12.0. As a result, it showed that workers have set low values on easy care, physiological comfort, aesthetic appearance and durability among the evaluation attributes. In attitudes toward the uniforms, emotional attitude was negative whereas behavioral attitude positive. It appeared that the evaluation attributes had influence on the attitude toward the uniforms and esthetic appearance among the attributes had the biggest effects on the workers’ attitude. In conclusion, it was found that the discount store uniforms should be improved in the aspects of easy care and physiological comfort, and focused on the esthetic appearance for workers' positive attitudes to their uniforms.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Bagozzi, R. P. / 1979 / Attitude organization and the attitude-behavior relationship / Journal of Personality and Social Psychology 37 : 913 ~ 929
Belck, N. / 1984 / Textiles:decisionmaking for the consumer.New / Michigan State University Press
Breckler, S. J. / 1984 / Empirical validation of affect,behaviour and congnition as distinct components of attitudes / Journal of Personality and Social Psychology 47 : 1191
Hawkins, D. I. / 1989 / Consumer Behavior:Implications for Marketing Strategy.(4th ed.) / Richard D.Irwin Inc.
Imamura R. / 1998 / Manual performance in cold conditions while wearing NBC clothing / Ergonomics 41 (10) : 1421 ~ 1432
Belck, N. / 1984 / Textiles:decisionmaking for the consumer.New / Michigan State University Press
Breckler, S. J. / 1984 / Empirical validation of affect,behaviour and congnition as distinct components of attitudes / Journal of Personality and Social Psychology 47 : 1191
Hawkins, D. I. / 1989 / Consumer Behavior:Implications for Marketing Strategy.(4th ed.) / Richard D.Irwin Inc.
Imamura R. / 1998 / Manual performance in cold conditions while wearing NBC clothing / Ergonomics 41 (10) : 1421 ~ 1432
이 논문의 저자 정보
최근 본 자료
댓글(0)
0