지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 785 - 790 (6page)
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초록· 키워드
오류제보하기
This study was performed to investigate purchasing practice and size satisfaction in order to establish marketingstrategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regardingthe size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerkchooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size isthe size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4%answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size,consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes “free-sizeclothes what I want” and to not purchase clothes “due to the lack of right sizes.” The size notation of clothes productsis basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wearthe clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by havingKS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardizedsize notation by proper education and utilization on new KS notation method and attitude change of companiesand consumers on size are suggested.
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참고문헌 (9)
참고문헌 신청
/ / Chubby 66, Small Free Size?
/ / What Size?
/ 1997 / Fashion special dictionary / Korea Dictionary Research Publishing : 880 ~
Kim, D. S. / 2013 / A study on the quality improvement of the clothing standard sizing system / Fiber Technology and Industry 17 (2) : 92 ~ 101
Koo, M. J. / 2006 / The satisfaction and size system of big size cloths in internet shopping / Proceedings of the Korean Society of Clothing and Textiles, Spring Conference : 250 ~
/ / What Size?
/ 1997 / Fashion special dictionary / Korea Dictionary Research Publishing : 880 ~
Kim, D. S. / 2013 / A study on the quality improvement of the clothing standard sizing system / Fiber Technology and Industry 17 (2) : 92 ~ 101
Koo, M. J. / 2006 / The satisfaction and size system of big size cloths in internet shopping / Proceedings of the Korean Society of Clothing and Textiles, Spring Conference : 250 ~
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