지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.
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참고문헌 (29)
참고문헌 신청
Ahn, S. C. / 1998 / A study of consumer's environmental consciousness and purchasing behavior of environmental goods / Journal of Resource Development 18 (1) : 14 ~ 25
Alwitt, L. F. / 1996 / Predicting purchase intentions for an environmentally sensitive product / Journal of Consumer Psychology 5 (1) : 49 ~ 64
Balderjahn, I. / 1988 / Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns / Journal of Business Research 17 (1)
Cha, J. Y. / 2000 / Study on the relationship between pro-environmental consumption consciousness and behavior of teenager consumer / 석사 / Sookmyung University
Hopper, J. R. / 1991 / Recycling as altruistic behavior: normative and behavioral strategies to expand participation in a community recycling program / Environment and Behavi
Alwitt, L. F. / 1996 / Predicting purchase intentions for an environmentally sensitive product / Journal of Consumer Psychology 5 (1) : 49 ~ 64
Balderjahn, I. / 1988 / Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns / Journal of Business Research 17 (1)
Cha, J. Y. / 2000 / Study on the relationship between pro-environmental consumption consciousness and behavior of teenager consumer / 석사 / Sookmyung University
Hopper, J. R. / 1991 / Recycling as altruistic behavior: normative and behavioral strategies to expand participation in a community recycling program / Environment and Behavi
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