지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 900 - 908 (9page)
이용수
초록· 키워드
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The volume of the functional clothing market is gradually growing in Korea. This study intended to identify the relationship among benefits sought in clothing, well-being health consciousness, age, and purchase intention of functional clothing. A survey data was collected from 380 male ranging from 20 to 59 years old and was analyzed SPSS 17.0.
As a result, six clothing benefit factors were identified and labeled as attraction improvement, social position, figure flaw compensation, individuality, comfort, and economy. The influences of benefits sought in clothing on the purchase intention was found. Also well-being health consciousness and age moderated the effects of benefits sought in clothing on the purchase intention.
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참고문헌 (34)
참고문헌 신청
/ / PIS展 세계 섬유산업 허브 육성 / EBN 산업뉴스
/ / 건강-천연소재 기능성 의류 봇물
/ 2007 / 국내 패션시장 기능성 소재 현황 / 패션채널 : 98 ~ 100
Peter, J. P. / 1993 / Consumer behavior and marketing strategy(3rd ed.) / Irwin
Shim, S. / 1994 / Benefit segments of female apparel market:Psychographics,shopping orientations and demographics / Clothing and Textiles Research Journal 11 (4) : 53 ~ 64
/ / 건강-천연소재 기능성 의류 봇물
/ 2007 / 국내 패션시장 기능성 소재 현황 / 패션채널 : 98 ~ 100
Peter, J. P. / 1993 / Consumer behavior and marketing strategy(3rd ed.) / Irwin
Shim, S. / 1994 / Benefit segments of female apparel market:Psychographics,shopping orientations and demographics / Clothing and Textiles Research Journal 11 (4) : 53 ~ 64
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