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자료유형
학술저널
저자정보
저널정보
한국의류산업학회 한국의류산업학회지 한국의류산업학회지 제8권 제3호
발행연도
2006.1
수록면
295 - 302 (8page)

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The purpose of this study was to research the purchasing traits and the wearing satisfaction of ski wears toprovide the data neded to design ski wears to the related industries. This survey was performed during 2003's and 204'swinter with the 157 questionnaires containing 16 items of purchasing traits, 8 of design satisfaction, 12 of purchasing sat-.-test,the average, the standard deviation and t-test through comparing with the groups of general people and experts, and thegroups of male and female. The results were:1.The most preferred style was the two pieces style(8.5%), and then theloose style(61.1%), and the shoulder-wireless style(36.9%). 2.The imported brands were more preferred because of thedesign(44.1%). 3.The main place of purchasing was the ski wear speciality shop(48.4%), the main source of the mer-chandise information was the surounding men(43.3%), the most significant consideration aspect when purchasing wasthe design(35.7%), and the rate of size perception was 51.6%. 4.The wearing satisfaction score(5) of ski wears were; thesatisfaction of design was 3.24, the satisfaction of material 3.00, and the satisfaction of using convenience 3.07. 5.In therate of design satisfaction, the female(3.10) showed higher than the male(3.35) (p<.05). 6.In the satisfaction of material,7.In the satisfaction of using convenience, 'the pollution by lifting ticket'(2.36)was showed most dissatisfaction.

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