지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This article investigated that influence of the relationship among relational benefits, trust, and loyalty about travel agencies' one-person-enterprise. Because the activation policy is underway that government should support one-person-enterprise. To research, survey was conducted by people who have plan travel to buy through travel agency and 355 respondents answered. 315 copies of questionnaire among them are effective for analysis after excluding the insincere answers. The collected data was analyzed by reliability, factor analysis, correlations and the structural equation using SPSS 21.0 and AMOS 21.0. As the results of analysis, confidence benefits and special treatments effect in trust in one-person-enterprise. But social benefits have an effect on trust. And confidence benefits and special treatments effect in loyalty in one-person-enterprise. But social benefits have an effect on loyalty. Trust effect in loyalty. Trust plays a mediated effect between relationship confidence benefits and the loyalty.
목차
등록된 정보가 없습니다.
참고문헌 (38)
참고문헌 신청
/ / 프리랜서 / 두피디아
/ / 한국관광협회중앙회
Anderassen, T / 1998 / Customers Loyalty and Complex Services / International Journal of Service Industry Management 9 (1) : 7 ~ 23
Barnes, J. G / 1994 / The Issue of Establishing Relationships with Customers in Service Companies: When are Relationships Feasible and What from Should They Take? / Vanderbilt Univers
Beatty, S. E. / 1996 / Customer -Sales Association Retail Relationships / Journal of Retailing 72 (3) : 223 ~ 247
/ / 한국관광협회중앙회
Anderassen, T / 1998 / Customers Loyalty and Complex Services / International Journal of Service Industry Management 9 (1) : 7 ~ 23
Barnes, J. G / 1994 / The Issue of Establishing Relationships with Customers in Service Companies: When are Relationships Feasible and What from Should They Take? / Vanderbilt Univers
Beatty, S. E. / 1996 / Customer -Sales Association Retail Relationships / Journal of Retailing 72 (3) : 223 ~ 247
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