지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Pine and Gilmore have become known for their notion of "The Experience Economy." They described experiences as a fourth distinct economic offering, and the experience economy as the next economy following the most recent service economy. Given this background, the purpose of this study is to review the experience related research literature on the emergence of the experience economy. Study findings, based on consumer behavior and happiness research literature, indicate that the notion of "The Experience Economy" amounted to a prescient rearticulation and substantial development of the experiential component of consumption of goods and services in consumer behavior research. Although experiential aspects of goods and services proved to be important in customer satisfaction and happiness, there is little chance to emerge the experience economy. Study findings implies that the future success of service firms depends on how to create and mange memorable experiences to differentiate their services in an increasingly competitive world.
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참고문헌 (33)
참고문헌 신청
Aknin, L. B / 2009 / From Wealth to Well-being? Money Matters, But Less than People Think / Journal of Positive Psychology 4 (6) : 523 ~ 527
Allingham, P / 2009 / Experiential Strategies for the Survival of Small Cities in Europe / European Planning Studies 17 (6) : 905 ~ 923
Andersson, T. D / 2007 / The Tourist in the Experience Economy / Scandinavian Journal of Hospitality and Tourism 7 (1) : 46 ~ 58
Batra, R. / 1991 / Measuring th Hedonic and Utilitarian Sources of Consumer Attitudes / Marketing Letters 2 (2) : 159 ~ 170
Bearden, W. O. / 1983 / Selected Determinants of Consumer Satisfaction and Complaint Reports / Journal of Marketing Research 20 : 21 ~ 28
Allingham, P / 2009 / Experiential Strategies for the Survival of Small Cities in Europe / European Planning Studies 17 (6) : 905 ~ 923
Andersson, T. D / 2007 / The Tourist in the Experience Economy / Scandinavian Journal of Hospitality and Tourism 7 (1) : 46 ~ 58
Batra, R. / 1991 / Measuring th Hedonic and Utilitarian Sources of Consumer Attitudes / Marketing Letters 2 (2) : 159 ~ 170
Bearden, W. O. / 1983 / Selected Determinants of Consumer Satisfaction and Complaint Reports / Journal of Marketing Research 20 : 21 ~ 28
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