지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study was to identify the effects of humor styles as MC choice features for effective planning of local festival performance programs upon audience commitment and program attitude, and to explore the meaning of audience commitment and program attitude as a result of real competitiveness assurance for local festivals with humor competences that local festival MCs should prepare in the future. From the results, this study verified that there were significant effect relations in local festival MCs’ humor style, audience commitment, and program attitude. From the results above, following are the suggestions of this study. First, local festival MC humors released the tension of audience and increased their commitment. It was confirmed that MCs’ energy and humor senses calling in audience responses could be mediators that could positively and actively pull the audience. Second, this study confirmed that the higher the audience program commitment was the more positive attitudes they showed towards the same program or MC behavior intention. In particular, whatever it was emotional commitment or calculative commitment, as the commitment itself had great influence, it is expected that audience commitment could valuably function as a strategy to increase the rate of revisiting those future local festivals.
목차
등록된 정보가 없습니다.
참고문헌 (25)
참고문헌 신청
Berger, A. A / 1976 / Anatomy of the Joke / Journal of Communication 26 : 113 ~ 115
Csikszentmihalyi, M / 1990 / Flow: The psychology of optimal experience / Harper and Row Co
Kazarian, S. S / 2004 / Humor styles, Personality, and Well-being among Lebanese University Students / European Journal of Personality 18 : 209 ~ 219
Kuiper, N. A. / 2009 / Humor Styles as Mediators Between Self-Evaluative Standards and Psychological Well-Being / The Journal of Psychology 143 (4) : 359 ~ 376
Macinnis, D. J / 2006 / The Tie that Bind: Measuring the Strength of Consumers' Emotional Attachment to Brands / Journal of Consumer Psychology 15 (1) : 77 ~ 91
Csikszentmihalyi, M / 1990 / Flow: The psychology of optimal experience / Harper and Row Co
Kazarian, S. S / 2004 / Humor styles, Personality, and Well-being among Lebanese University Students / European Journal of Personality 18 : 209 ~ 219
Kuiper, N. A. / 2009 / Humor Styles as Mediators Between Self-Evaluative Standards and Psychological Well-Being / The Journal of Psychology 143 (4) : 359 ~ 376
Macinnis, D. J / 2006 / The Tie that Bind: Measuring the Strength of Consumers' Emotional Attachment to Brands / Journal of Consumer Psychology 15 (1) : 77 ~ 91
이 논문의 저자 정보
최근 본 자료
댓글(0)
0