지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper aims to provide the basic knowledge and understandings of the Chinese Exhibition Industry in order to achieve a survival and pursue sustainable development within the hyper-competition exhibitions industry. The results of the study shows the Quadrant 2 where the importance level is high while the satisfaction level is low and thus needs attention for improvement is the toilet facilities. The study also found that exhibition performance satisfaction factor has significant impacts on the overall satisfaction of the exhibitors, specifically promoting the sales leads and collecting the market information had positive impacts while the promotion and the expansion of company’s influence had negative impacts. The implication of the findings is that Chinese Exhibition Industry has to see the way to improve exhibition serv.
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참고문헌 (33)
참고문헌 신청
Breiter, D. / 2007 / Predicting Exhibitor Levels of Satisfaction in a Large Convention Center / Event Management 10 : 133 ~ 143
Chen, C. / 2012 / A Study of the Enhancement of Service Quality and Satisfaction by Taiwan MICE Service Project / Procedia-Social and Behavioral Sciences 40 : 382 ~ 388
Chen, Y. / 2012 / Attendees’ Perspectives on the Service Quality of an Exhibition Organizer: A Case Study of a Tourism Exhibition / Tourism Management Perspectives 1 : 28 ~
Jin, X. / 2008 / China’s Second-tier Cities as Exhibition Destinations / International Journal of Contemporary Hospitality Management 22 (4) : 552 ~ 571
Jin, X. / 2010 / The State of Exhibition Industry in China / Journal of Convention and Event Tourism 11 : 2 ~ 17
Chen, C. / 2012 / A Study of the Enhancement of Service Quality and Satisfaction by Taiwan MICE Service Project / Procedia-Social and Behavioral Sciences 40 : 382 ~ 388
Chen, Y. / 2012 / Attendees’ Perspectives on the Service Quality of an Exhibition Organizer: A Case Study of a Tourism Exhibition / Tourism Management Perspectives 1 : 28 ~
Jin, X. / 2008 / China’s Second-tier Cities as Exhibition Destinations / International Journal of Contemporary Hospitality Management 22 (4) : 552 ~ 571
Jin, X. / 2010 / The State of Exhibition Industry in China / Journal of Convention and Event Tourism 11 : 2 ~ 17
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