지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to define the effect of selection property for hotel buffet restaurant on consumption emotion and behavioral intention and the effect of consumption emotion on behavioral intention. For this, we analyzed empirically by establishing hypothesis. Accordingly, subjecting on customers who used buffet restaurants in 8 premium hotels, we explained about the study and requested their cooperation. Then, we empirically analyzed 288 copies of questionnaires as effective samples via self-administration which respondents writes the responses by themselves. As a result of analysis of factors to selection property for hotel buffet restaurant through pre-analysis for verifying hypothesis, foods, reputations, prices, interior atmospheres, experiences of employees, cleanness, convenience, and parking lot are extracted. Also, consumption emotion is divided into pleasure emotion and excited emotion. Finally, as a behavioral intention, favorable word of mouth, satisfaction, re-use, and recommendation are extracted. Hypothesis verification indicates that four extracted selection properties effect a significant influence on consumption emotion and behavioral intention and consumption emotion influences on behavioral intention. We also suggested the implications that the sharing of recognition to emotional access should be made for desires to consumption emotion of consumers and their pursuing values and stable company profits should be pursued by securing loyal customers with behavioral intention depending on expectation emotion of consumers.
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참고문헌 (35)
참고문헌 신청
Bloulding, W. K. / 1993 / A dynamic process model of service quality: From expectations to behavioral intentions / Journal of Marketing Research 30 : 7 ~ 2
Boulding, W. / 1993 / A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions / Journal of Marketing Research 30 (1) : 7 ~ 27
Cadotte, E. R. / 1988 / Key Factors in Guest Satisfaction / The Cornell Hotel and Restaurant Administration Quarterly 28 (4) : 45 ~ 56
Cadotte, E. R. / 1988 / Key factory in guest satisfaction / The Cornell H.R.A Quarterly 28 : 45 ~ 56
Dawson, S. / 1990 / Shopping motives, emotion states, and retail outcomes / Journal of Retailing 66 (4) : 408 ~ 427
Boulding, W. / 1993 / A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions / Journal of Marketing Research 30 (1) : 7 ~ 27
Cadotte, E. R. / 1988 / Key Factors in Guest Satisfaction / The Cornell Hotel and Restaurant Administration Quarterly 28 (4) : 45 ~ 56
Cadotte, E. R. / 1988 / Key factory in guest satisfaction / The Cornell H.R.A Quarterly 28 : 45 ~ 56
Dawson, S. / 1990 / Shopping motives, emotion states, and retail outcomes / Journal of Retailing 66 (4) : 408 ~ 427
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