지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
WOM of food service information on online can be a starting point which consumers change their behavior, therefore in the food industry, down the information handed down by word that consumers make decisions when purchasing products is very important information. In this paper, in food service consumer acceptance and spread the WOM what are the predisposing factor for the trust of food service information, predisposing factors are leading to the trust through any path was to determine any path, and, trusts are leading to acceptance and spread the word of mouth through any path was to investigate. This follows from the results obtained. Variables in the online food service information are experience characteristics which are vividness, neutrality, and usefulness. These predisposing factors of online food service information show the influence on the relationship among directional, trust, and WOM activities. The practical implications of this study are as follows. First, marketers of food service industry are needed for information management and operation also based on experience and a review focused blogs and bulletin board. Second, online food service informations are positive and negative aspects exist together. So marketers of food service industry need the management and operations of these two aspects. Third, the sources of WOM, expert opinion is an important element of all.
목차
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참고문헌 (35)
참고문헌 신청
Burgoon. J. K. / 2000 / Interactivity in Human: Computer Interaction: A Study of Credibility, Understanding, and Influence / Computers in Human Behavior 16 : 553 ~ 574
Chatterjee, P. / 2001 / Online reviews: Do consumers use them? / Advances in Consumer Research 28 : 129 ~ 133
Chevalier, J. / 2006 / The effect of word of mouth on sales: Online book reviews / J. Marketing Res 43 (3) : 345 ~ 354
Chiou, J. S. / 2003 / Should a Company have massage Broads on Its Web Sites? / Journal of Interactive Marketing 17 (3) : 50 ~ 61
Coyle. J. R. / 2001 / The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites / Journal of Advertising 30 (3) : 65 ~ 78
Chatterjee, P. / 2001 / Online reviews: Do consumers use them? / Advances in Consumer Research 28 : 129 ~ 133
Chevalier, J. / 2006 / The effect of word of mouth on sales: Online book reviews / J. Marketing Res 43 (3) : 345 ~ 354
Chiou, J. S. / 2003 / Should a Company have massage Broads on Its Web Sites? / Journal of Interactive Marketing 17 (3) : 50 ~ 61
Coyle. J. R. / 2001 / The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites / Journal of Advertising 30 (3) : 65 ~ 78
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