지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study was to figure out the process that organizational characteristics for corporate marketing are connected to the corporate performances through the real project process, by examining the effect of organizational characteristics of CRM activities on performances in casino companies and the role of CRM performances and financial performances in casino companies. First, the effect of organizational characteristics on CRM performances in casino companies showed that concern and support of top management, customer- and information-oriented corporate culture, appraisal and reward system have a statistically significant positive effect on the CRM performances. Second, the effect of organizational characteristics on financial performances in casino companies showed that concern and support of top management, and cooperation between departments have a statistically significant positive effect on the financial performances. Third, the mediating role of CRM performances in the relationship between independent variables, organizational characteristics and dependent variables, financial performances in casino companies showed that the CRM performances are partially mediated in the relationship between concern and support of top management, cooperation between departments, and financial performances by sub-factors of organizational characteristics. And the CRM performances are completely mediated in the relationship between customer- and information-oriented corporate culture, professional manpower, appraisal and reward system.
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참고문헌 (33)
참고문헌 신청
Baron-S. / 1985 / Does the autistic child have a 'theory of mind'? / Cognition 21 : 37 ~ 46
Blattberg, R. C. / 1994 / Marketing in the Information Revolution, In The Marketing Information Revolution / Harvard Business School Press
Borowsky, N. / 1994 / A New Base For Bank Marketing / USBanker
Burgelman / 1988 / Maidique Strategic Management of Technology and Innovation / IRWIN
Flanagan, T / 1998 / Building a Successful CRM Environmaent / Technology Guide
Blattberg, R. C. / 1994 / Marketing in the Information Revolution, In The Marketing Information Revolution / Harvard Business School Press
Borowsky, N. / 1994 / A New Base For Bank Marketing / USBanker
Burgelman / 1988 / Maidique Strategic Management of Technology and Innovation / IRWIN
Flanagan, T / 1998 / Building a Successful CRM Environmaent / Technology Guide
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