지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study executed an empirical analysis to verify the relation between corporate responsibility activity of the hotel, corporate image and behavioral intention focusing on the hypothesis. The research expects that the result of the research could contribute to the encouragement of social responsibilities for five-star hotels in the local in terms of local voluntary activities, responsibilities of local society, improvement of quality of life of local residents and pleasant environmental arrangement as well as the economic value. To achieve the purpose of the research, a questionnaire survey was carried out from May 1. 2013 to March 30. 2013. Total 300 sheets were distributed among. 278 were collected among which 262 sheets were finally used except for insufficient or incoherent sheets. As a result of factors on social responsibility activity, ethical activity, voluntary activity and economic activity were extracted. And environment, service quality and appearance image were figured out as image. Finally, behavioral intention was examined. The influence verification was carried out between social responsibility activity and image, and between image and behavioral intention. As a result, it showed that corporate responsibility activity of the hotel affected image, and image had significant effects on behavioral intention. It demonstrates the suggested hypothesis is relevant to give proper implication.
목차
등록된 정보가 없습니다.
참고문헌 (37)
참고문헌 신청
Barbar E. Hahn / 1990 / Effect of Retraction of Price Promotion on brand choice behavior for variety: seeking and last purchase loyal consumers / Journal of Marketing Reserc
Boulding, W. / 1993 / A dynamic process model of service quality: From expectations to behavioral intentions / Journal of Marketing Research 30 (1) : 7 ~ 27
Carroll, A. B. / 1979 / A Three-Dimensional Conceptual Model of Corporate Social Performance / Journal of Management Review 4 (4) : 497 ~ 505
Carroll, A. B. / 1991 / The Pyramid of Conceptual Model of Corporate Social Performance / Academy of Management Review 4 : 497 ~ 505
Caudron, S. / 1997 / Forget Image, IT`S Reputation that matters / Industry week : 3 ~
Boulding, W. / 1993 / A dynamic process model of service quality: From expectations to behavioral intentions / Journal of Marketing Research 30 (1) : 7 ~ 27
Carroll, A. B. / 1979 / A Three-Dimensional Conceptual Model of Corporate Social Performance / Journal of Management Review 4 (4) : 497 ~ 505
Carroll, A. B. / 1991 / The Pyramid of Conceptual Model of Corporate Social Performance / Academy of Management Review 4 : 497 ~ 505
Caudron, S. / 1997 / Forget Image, IT`S Reputation that matters / Industry week : 3 ~
이 논문의 저자 정보
최근 본 자료
댓글(0)
0