지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aims to clarify the structure & effect relationship among attributes in the storytelling of local festival. Storytelling is a topic studied in the humanities, recently it is considered research for a technique of differentiated tour packages in the tourism. But it is suggested that there is a limit of the study by reason of deficient systemicity about the storytelling. Thus, this study divides storytelling structure of local festival into ‘story’, ‘telling’, ‘interaction’ with the discovered fact that each section made a sequence such (‘story’→ ‘telling’→ ‘interaction’) in storytelling structure under the precedent research in the narrative and humanities. Furthermore it studies about effect relationship among attributes by deriving attribute parameter from each of the structures with the research to the storytelling in the fields of tourism and festival. In result, it is analyzed that attribute of the ‘story’ in the storytelling of local festival affects attributes of the ‘telling’ and ‘interaction’ significantly. Therefore this study suggests the storytelling of local festival which makes visitors feel charming festival with the interaction to them by making a story and expressing it visually, behaviorally, emotionally through the analysis of contents in that festival.
목차
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참고문헌 (29)
참고문헌 신청
/ 1993 / 국어사전 / 금성 : 1091 ~
Boo, S / 2006 / Impact analysis of a tourism festival on tourists destination image / Event Management 9 : 223 ~ 237
Getz,D / 1997 / Event management and event tourism / Communication Corp
Klaus, Fog / 2004 / Storytelling: branding in practice / springer Berlin Heidelberg : 20 ~
Light,D / 1996 / Characteristics of the audience for events at a heritage site / Tourism Management 17 (3) : 183 ~ 190
Boo, S / 2006 / Impact analysis of a tourism festival on tourists destination image / Event Management 9 : 223 ~ 237
Getz,D / 1997 / Event management and event tourism / Communication Corp
Klaus, Fog / 2004 / Storytelling: branding in practice / springer Berlin Heidelberg : 20 ~
Light,D / 1996 / Characteristics of the audience for events at a heritage site / Tourism Management 17 (3) : 183 ~ 190
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