지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aimed to identify factors influencing a rise in employees' job satisfaction and job performance and a decrease of their turnover in a tourist resort industry. To accomplish the objectives, data were collected by employees working in ski-resorts located in Kangwon Province, South-Korea. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results showed that the execution factors(e.g., incentive, mentoring, & job training) of internal marketing significantly influenced on the level of employees' job satisfaction and job performance, whereas the factors(e.g., empowerment & communication) insignificantly influenced on the variables. The higher the job satisfaction of employees is, the more their job performance improved. The results also revealed that factors of the internal marketing is negatively causally related to employees' turnover intention and that the higher the job satisfaction and job performance of employees are, the more their turnover intention reduced. Thus, findings from this study suggest that the board of directors in a tourist resort industry should consider running the internal marketing actively. This would enhance employees' job satisfaction and quality of their service that lead to gain a higher customer loyalty and satisfaction. The effective human resource management based on the internal marketing could be a powerful strategy to keep the tourist resort industry in success.
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참고문헌 (35)
참고문헌 신청
Amett, D. / 2002 / Using Job Satisfaction & Price as Internal Marketing Tools / Cornell Hotel and Restaurant Administration Quarterly : 87 ~ 96
Banker, R. D / 2000 / A Contextual Study of Links between Employee Satisfaction and Turnover
Bansal, H. S. / 2001 / The Impact of Internal Marketing Activities on External Marketing Outcomes
Bendapudi, N. / 2002 / Managing Business-to-Business Customer Relationship Following Key Contact Employee Turnover in a Vendor Firm / Journal of Marketing 66 (4) : 83 ~ 101
Conduit, J. / 2001 / How Critical is Internal Customer Orientation to market Orientation? / Journal of Business Research 51 (1) : 11 ~ 24
Banker, R. D / 2000 / A Contextual Study of Links between Employee Satisfaction and Turnover
Bansal, H. S. / 2001 / The Impact of Internal Marketing Activities on External Marketing Outcomes
Bendapudi, N. / 2002 / Managing Business-to-Business Customer Relationship Following Key Contact Employee Turnover in a Vendor Firm / Journal of Marketing 66 (4) : 83 ~ 101
Conduit, J. / 2001 / How Critical is Internal Customer Orientation to market Orientation? / Journal of Business Research 51 (1) : 11 ~ 24
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