지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Well-being is the latest trend among people who have become conscious of their physical and emotional health. Springs aimed at recuperation are the tourist spot that can enhance the physical well-being of people, because Springs offer the following benefits: relaxation and recuperation in terms of preventive medicine; medical care and recovery in terms of medical treatment. The springs in Europe and Japan have rather different characteristics from each other, but they are commonly all medical tourist spots with crucial treatment functions in terms of preventive medicine. The springs in Korea, on the other hand, have not been developed as medical tourist spots in the specific aspect. Also, they do not offer differentiated facilities and treatment programs as real hot spring medical tourist spots. To solve this problem, this study identifies the differences between each group in the overall customer satisfaction and loyalty by segmenting the tourists visiting the springs for relaxation, rest, and treatment. SPSS 20.0 statistics program was used to identify the differences of demographic, overall satisfaction and loyalty between each group. There were performed frequency, exploratory factor analysis, cluster analysis, chi-square and T-test. According to the result of these analyses, there became drawn two groups that are segmented by the satisfaction factors. Each name of them is that one is low satisfaction group and the other is high satisfaction group. And demographic characteristics, overall satisfaction and loyalty exist in differences between each segmented group.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Czepiel, J. A / 1987 / Exploring the Concept of Loyalty in Service, the Service Marketing Challenge : Integrating for Competitive Advantage / American Marketing Association : 91 ~ 94
Lee, C. F / 2009 / A Study of Destination Attractiveness through Domestic Visitor's Perspectives : The Case of Taiwan's Hot Springs Tourism Sector / Asia Pacific Journal of
Oliver, Richard L / 1978 / A cognitive Model of the Antecedents and Consequences of Satisfaction Decisions / Journal of Marketing Research : 457 ~
Pizam A / 1978 / Dimension of Tourist Satisfaction with a Destination Area / Annal of Tourism Research 5 : 314 ~ 322
Prus, A. / 1995 / Understanding Your Customer / American Demographics : 10 ~ 23
Lee, C. F / 2009 / A Study of Destination Attractiveness through Domestic Visitor's Perspectives : The Case of Taiwan's Hot Springs Tourism Sector / Asia Pacific Journal of
Oliver, Richard L / 1978 / A cognitive Model of the Antecedents and Consequences of Satisfaction Decisions / Journal of Marketing Research : 457 ~
Pizam A / 1978 / Dimension of Tourist Satisfaction with a Destination Area / Annal of Tourism Research 5 : 314 ~ 322
Prus, A. / 1995 / Understanding Your Customer / American Demographics : 10 ~ 23
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