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자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제18권 제1호
발행연도
2014.1
수록면
1 - 19 (19page)

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초록· 키워드

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The present study analysed the relationship between the propensities and consumption expenditures among the visitors over the past three years to the Muju Firefly Festival chosen as the best festival by the Ministry of Culture and Tourism in 2013. First, in 2011, the household income and the duration of participation (the number of days) as part of the visitors’ propensities were found to have positive (+) influence on consumption expenditures. In 2012, occupational status (i.e. employed or unemployed), residence (i.e. living in Jeolla-do or not) and the duration of participation were found to have positive influence on visitors’ consumption expenditures. In 2013, the duration of participation positively affected visitors’ consumption expenditures, whereas the number of fellow visitors had negative (-) influence on visitors’ consumption expenditures. Second, for the past three years overall, the duration of participation had positive influence on visitors’ consumption expenditures, whereas the frequency of participation had negative (-) effects on visitors’ consumption expenditures. Finally, the duration of participation was found to be the common element that consistently affected visitors’ consumption expenditures over the three years. That is, the longer visitors stayed in the venue, the more they spent on food and beverages. Hence, lodging, transportation and entertainment costs were found to increase when visitors stayed more than one night.

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