지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study tried to verify the influence how the market orientations affect on organizational commitments and organizational loyalties, it is an essential factor for the organization management in the hotel industry. Also, the practical analysis has been done by hotel employees located in Seoul to cross-check how the organizational commitments affect on organizational loyalties. The results of the practical analysis discovered that the market orientations make an influence on organizational commitments and organizational loyalties. And also, the organizational commitments affect on organizational loyalties. The results of this study brings up the new direction in ways of the organization management in the hotel firms.
목차
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참고문헌 (33)
참고문헌 신청
Agarwal, S. / 2003 / Market Orientation and Performance in Service Firms: Role of innovation / Journal of Service Marketing 17 : 68 ~ 82
Bailyn, L / 1993 / Breaking the Mold: Women, men and time in the new corporate world / The Free Press
Berry, L. L. / 1994 / Improving Service Quality in America ; Lesson learned / Academy of Management Executive 8 (2) : 32 ~ 52
Bienstock, C. / 2003 / Organizational Citizenship Behavior and Service Quality / Journal of Service Marketing 17 (4) : 357 ~ 378
Brown, T. J. / 2002 / The Customer Orientation of Service Workers: Personality trait effects on self and supervisor performance ratings / Journal of Marketing Research : 110
Bailyn, L / 1993 / Breaking the Mold: Women, men and time in the new corporate world / The Free Press
Berry, L. L. / 1994 / Improving Service Quality in America ; Lesson learned / Academy of Management Executive 8 (2) : 32 ~ 52
Bienstock, C. / 2003 / Organizational Citizenship Behavior and Service Quality / Journal of Service Marketing 17 (4) : 357 ~ 378
Brown, T. J. / 2002 / The Customer Orientation of Service Workers: Personality trait effects on self and supervisor performance ratings / Journal of Marketing Research : 110
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