지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The oil price and exchange rate has been changed so rapidly and uncertainty of external management circumstance has been increased. Trust is very important between hotels and travel agents because tourism goods, have complex characteristics. Therefore,we try to figure out methods that can totally strengthen mutual competitive power by searching mutual trust control effects between hotels and travel agents. In this research,theoretical consideration about business and confidence, interview with a worker at the scene, and empirical analysis have been done to study the effects that reach mutual success by regulating trust at business between hotels and travel agents especially in rising service industry. Thus, importance of business through reinforcing trust is getting emphasized because sustaining the former clients is more affordable than finding new ones. The limitation of this study is to not research the travel agents part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the relationships of the customers and tourism company, in the future, following study to solve these limitations is expected. Each companies should effectively increase product benefits to the final consumers, contrive their profits, and remind that reinforcement of trust is the number one mission to contribute Korean tourism development.
목차
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참고문헌 (38)
참고문헌 신청
Anderson, E. / 1992 / The Use of Pledges to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Research 29 : 18 ~ 34
Berry, L. L. / 1993 / Relationship Marketing, in Emerging Perspectives on Services Marketing / American Marketing Association : 25 ~ 28
Bowersox D. J. / 1980 / Management Marketing Channels / Mcrraw-Hill : 37 ~ 38
Brown J. R. / 1981 / Measure of manifest conflict in Distribution channels / Journal of Marketing Research 18 (3) : 89 ~
Cowles Deborah / 1994 / Relationship Marketing for Transaction Marketing Firms: Viable Strategy via Command Performance / Research Conferance Proceedings: Relationship MKT: Theory
Berry, L. L. / 1993 / Relationship Marketing, in Emerging Perspectives on Services Marketing / American Marketing Association : 25 ~ 28
Bowersox D. J. / 1980 / Management Marketing Channels / Mcrraw-Hill : 37 ~ 38
Brown J. R. / 1981 / Measure of manifest conflict in Distribution channels / Journal of Marketing Research 18 (3) : 89 ~
Cowles Deborah / 1994 / Relationship Marketing for Transaction Marketing Firms: Viable Strategy via Command Performance / Research Conferance Proceedings: Relationship MKT: Theory
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