지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
As environmental cues which perceived by visitors to World Expo are very important factors in producing the city and nation's image of host sites, this study examined various environmental cues factors in the Expo site for Korean who visited 2010 Shanghai Expo and the effects of these factors to city and nation's image. First, it showed that city's image influenced suitability, human services, convenient facility connection, design and accessibility, and nation's image influenced human services, convenient facility connection and design in the relationship of Expo's environmental cues and destination image. And it showed that event programs didn't influence to city's image, this means that environmental cues of Expo is different from those of convention and festival. As a result, it can be elicited that visitors highly perceived structural level of Expo's theme and environmental suitability which appropriate to Expo's theme. Second, it could verify that there's a relationship between city's image and nation's image. Therefore, if visitors held affirmative image to destination city, they would hold same image to nation. It showed that city's image which shaped by visiting Expo could significantly influence to nations's image as well as city's image.
목차
등록된 정보가 없습니다.
참고문헌 (37)
참고문헌 신청
Donovan, R. J / 1982 / Store Atmosphere: An Environmental psychology Approach / Journal of Retailing 58 (spring) : 34 ~ 57
Hartline, M / 1996 / Employee Performance Cues in an Hotel Service Environment Influence on Percived Service Quality, Value and Word-of-Month Intention / Journal of Business
Hiller,H.H / 1995 / Conventions as mega-events: a new model for convention-host city relationships / Tourism Management 16 (5) : 375 ~ 394
Jaffe,B.D / 1991 / Global promotion of country image, in product-country images: Impact and role in international marketing : 433 ~ 453
Kim, S. S / 2005 / Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup / Tourism Management 26 : 233 ~ 247
Hartline, M / 1996 / Employee Performance Cues in an Hotel Service Environment Influence on Percived Service Quality, Value and Word-of-Month Intention / Journal of Business
Hiller,H.H / 1995 / Conventions as mega-events: a new model for convention-host city relationships / Tourism Management 16 (5) : 375 ~ 394
Jaffe,B.D / 1991 / Global promotion of country image, in product-country images: Impact and role in international marketing : 433 ~ 453
Kim, S. S / 2005 / Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup / Tourism Management 26 : 233 ~ 247
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