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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제15권 제1호
발행연도
2011.1
수록면
43 - 64 (22page)

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This study analyzes the several factors that cause people to participate in the local festival, and evaluates major behavioral motivations to the local festival. Based on the participation motivations, participants were separated into groups, and the level of the satisfaction among groups was conducted. In the study the relationships between participative motivation and overall satisfaction/behavioral intention were investigatedand provides current affairs in the practical businesses. The results are reported as following; the motivations are determined as the objective to the festival: harmonious family life, new experience/refreshment, amusement, friendship and cultural experiences; and the factors of satisfaction are described as information/festival contents, food/ local special products, conveniences, and program and its staffs. The motivations deduct three groups, and the groups were named as the purpose of the participation: a new experience/ amusement – oriented group, a harmonious family life/refreshment – oriented group, and a cultural experience/harmonious family life –oriented group. The regression result shows the highes level of the overall satisfaction/behavioral intention to a cultural experience/harmonious family life –oriented group. Moreover, the two regressions were conducted with different dependent variables, overall satisfaction and behavioral intention, respectively. The common participation motivations to both regressions areamusement and cultural experiences. The influence on the groups is examined by the regression methodology, and each group is differently influenced. The new experience /amusement-oriented group shows the highest level of the satisfaction, and the cultural experience/harmonious family life –oriented group reports the highest degree of the behavioral intention. The cultural experience/harmonious family life –oriented group can be explained that the clear purpose to the festival brings the high level of the satisfaction.
#ocal festival. paticipation motive. satisfaction. behavior intention. Great Baekje World Festival. factor analysis. cluster analysis. ANOVA. regression analysis.

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참고문헌 (37)

참고문헌 신청
Backman, K / 1995 / Event Tourism: An Examination of Motivations and Active / Festival Management & Event Tourism 1 : 15 ~ 24 google schola Enrique, B / 2005 / The theme park experience: An analysis of pleasure. arousal and satisfaction / Tourism Management 26 : 833 ~ 844 google schola Formica, S / 1996 / A market Segmentation of Festival Visitor: Umbria Jazz Festival in Italy / Festival Management & Event Tourism 3 : 175 ~ 183 google schola Fridgen,J.D / 1984 / Environmental Psychology and Tourism / Annals of Tourism Research 11 (1) : 19 ~ 39 google schola Pearce,D / 1987 / Tourism Today: A Geographical Analysis / Longman Scientific and Technical google schola

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