지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.
목차
등록된 정보가 없습니다.
참고문헌 (15)
참고문헌 신청
Admit.J / 1979 / Toward a Concept of Domesticated Markets / Journal of Marketing 43 (Fall) : 69 ~ 75
Binter / 1990 / Evaluationg Service Encounters, The Effects of Physical Surroundings and Employee Responses / Journal of Marketing 54 : 69 ~ 82
Kenneth F. H / 2003 / The Nature of independent Travel / Journal of Travel Research 42 (13) : 1 ~
Morrison, A. M / 1986 / Travel Arrangement Classification for European International Travellers. In spoilt for choice: Decision Making and Processes and Preference Changes of Tourists:
Oliver,R.L / 1980 / A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions / Journal of Marketing Research 17 : 460 ~ 469
Binter / 1990 / Evaluationg Service Encounters, The Effects of Physical Surroundings and Employee Responses / Journal of Marketing 54 : 69 ~ 82
Kenneth F. H / 2003 / The Nature of independent Travel / Journal of Travel Research 42 (13) : 1 ~
Morrison, A. M / 1986 / Travel Arrangement Classification for European International Travellers. In spoilt for choice: Decision Making and Processes and Preference Changes of Tourists:
Oliver,R.L / 1980 / A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions / Journal of Marketing Research 17 : 460 ~ 469
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