지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The objective of this study is to examine the relationship between perceived risk and the airline selection attributes(selecting attributes of the airline). Some of previous researches claimed that consumer's perceived risk affects the selecting attributes (Song and Cho. 2012; Ryu and Ahn. 2006). On the contrary, others revealed that selecting attributes have an effect on the perceived risk. However, it is assumed that the customer choose the airlines considering both risk factors and selection attributes at the same time. Therefore, this study examined the interrelation between them. As a result, there are statistically significant correlation between functional risk, physical/psychological risk and cabin service, safety. The findings of this study imply that the airline company’s marketing strategy should focus on the safety and cabin service factors more.
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
Boksberger, P. E. / 2007 / Multidimensional Analysis of Perceived Risk in Commercial Air Travel / Journal of Air Transport Management 13 (2) : 90 ~ 96
Chen, C. F. / 2009 / Exploring passenger preferences in airline service attributes: A note / Journal of Air Transport Management 15 : 52 ~ 53
Chew, E. Y. T. / 2014 / Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan / Tourism Management 40 : 382 ~ 393
Cunningham, S / 1967 / Risk Taking and Information Handling in Consumer Behavior / Harvard University Press
Davidson, M. A / 2010 / Impact of manipulated perceived efficacy and self-affirmation on measures of risk, efficacy, and intention / 박사 / Quee's Unibersity
Chen, C. F. / 2009 / Exploring passenger preferences in airline service attributes: A note / Journal of Air Transport Management 15 : 52 ~ 53
Chew, E. Y. T. / 2014 / Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan / Tourism Management 40 : 382 ~ 393
Cunningham, S / 1967 / Risk Taking and Information Handling in Consumer Behavior / Harvard University Press
Davidson, M. A / 2010 / Impact of manipulated perceived efficacy and self-affirmation on measures of risk, efficacy, and intention / 박사 / Quee's Unibersity
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