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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제18권 제4호
발행연도
2014.1
수록면
167 - 190 (24page)

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The purpose of this study is to propose a developmental plan for‘Eunpyeong Nuri Festival’, one of the typical resident participation-type festivals in autonomous districts in Seoul, by analyzing the effect of residents’ local society attachment by local festival environmental clues on their local festival attitude and participation, especially aiming at. As for research methods, this study extracted variables by reviewing literature and previous studies, and through a survey, this study conducted random convenient sampling from Eunpyeong-gu residents participating in the 2014 Eunpyeong Nuri Festival. This study found out that residents’local society attachment by environment clues has significantly positive effect on their local festival attitude and participation, and proposed to establish a culture foundation for a constant development of this festival. As for the limitations of this study, the quantity of samples was rather little, and since there were more samples of participants than those of visitors in this study, further studies should take only visitors for samples, or carry out a research assignment to compare participants with visitors.

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