지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The study is to analyze the effects of the uniform of travel agency employee on organizational commitment. In order to achieve the purpose, 250 questionnaires were distributed to the employees who engage in travel agencies located in Seoul that wear the uniform to work, 204 valid samples were finally analyzed by Social Science Search Methodology of SPSS 21.0. As a result, first, aesthetic and symbolization as a factor of uniform influence positive effects on the image of the corporation. Also aesthetic and functionality influence a relatively positive effect on the uniform’s professional image fit. Second, the uniform’s corporation image fit, one of the factors of uniform image fit, is analyzed that it influences positive effects in a significance level on organizational commitment. Third, symbolization among the uniform components is the only factor that effects on organizational commitment. In result, the uniform system in travel agencies is appraised its contribute to inspire loyalty for employee partly as well as use to make expression of image. However, most of the people who approve wearing a uniform claim just the convenience making them do not need to care about their dressing, as a reason that is irrelevant to business activities. Therefore, usefulness of wearing a uniform should be reviewed carefully in travel industry. A direction for further research is also offered.
목차
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참고문헌 (41)
참고문헌 신청
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Bixler, S / 1997 / The new professional Image: From Business casual to the ultimage power look / Adams Media
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Bowlby, J / 1973 / Attachment and Loss. Vol.2. Separation, anxiety and anger / Basic Books
Allen, N. J. / 1990 / The measurement and antecedents of Affective, Continuance and normative commitment to the organization / Journal of Occupational Psychology 63 (1) : 1
Bixler, S / 1997 / The new professional Image: From Business casual to the ultimage power look / Adams Media
Bowlby, J / 1969 / Attachment and Loss. Vol.1. Attachment / Basic Books
Bowlby, J / 1973 / Attachment and Loss. Vol.2. Separation, anxiety and anger / Basic Books
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