지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study was to examine the relationships among physical environment, self-congruity, satisfaction, and loyalty in the coffeehouse setting. This study adopted second-order factor of physical environment, imploying trend(fashion), cleanliness, reliability, spatial, convenience, and appropriacy. The conceptual model in this study used responses from 338 college students who visited coffeehouse at least once in the past month. Multiple regression analysis was used to verify the proposed relationships by using SPSS 18.0. The results of data analysis indicated that trend(fashion), cleanliness, spatial, and convenience had a positive effect on self-congruity, which led to affect satisfaction. Also, satisfaction had a significant effect on loyalty. Theoretical and practical implications are provided for marketers and researchers in achieving competitive advantages that can be developed by understanding coffeehouse’s physical environment, and self-congruity.
목차
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참고문헌 (34)
참고문헌 신청
Aaker, D.A / 1992 / The value of brand equity / J of Business Strategy 13 (4) : 27 ~ 32
Anderson E.W. / 1994 / Customer satisfaction, market share and profitability: Findings from Sweden / J of Marketing 58 (3) : 53 ~ 66
Assel, H / 1998 / Consumer Behavior and Marketing Action / South-Western College Publishing
Baker, J. W / 1987 / The Services challenge : integrating for competitive advantage / American Marketing Association : 79 ~ 84
Belk, L / 1975 / Breaking the Model: Women, men and time in the new corporate world / The Free Press
Anderson E.W. / 1994 / Customer satisfaction, market share and profitability: Findings from Sweden / J of Marketing 58 (3) : 53 ~ 66
Assel, H / 1998 / Consumer Behavior and Marketing Action / South-Western College Publishing
Baker, J. W / 1987 / The Services challenge : integrating for competitive advantage / American Marketing Association : 79 ~ 84
Belk, L / 1975 / Breaking the Model: Women, men and time in the new corporate world / The Free Press
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