지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aims to examine how the importance and satisfaction of educational tourism selection attributes which high school students regard importantly differ by sex using IPA. According to the analysis result, as the educational tourism selection attributes, this study has drawn five factors: accommodations, programs, operational methods, novelty, and educational effects. Both male and female students generally recognize that regarding the educational tourism, novelty and accommodations are the crucial selection attributes. About the satisfaction with this, it was high in novelty in general whereas it was low in accommodations. According to this result, it can be said that novelty is the selection attribute to be maintained continually, and accommodations are the selection attribute that requires the effort of concentration. What should be noticed here in this paper is that students d not recognize educational effects very importantly. To improve this, schools should make special efforts for the educational tourism product composition.
목차
등록된 정보가 없습니다.
참고문헌 (27)
참고문헌 신청
Hammitt, W. E. / 1996 / Going beyond important-performance analysis to analyze the observance-influence of park impacts / Journal of Park and Recreation Administration 14 (1
Jung, Sung-chae / 2002 / Segmenting and profiling of Korean youth travel market / 문화관광연구 4 (1) : 331 ~ 348
Martilla, J. A. / 1977 / Importance-Performance analysis / Journal of Marketing 41 (1) : 77 ~ 79
Matzler, K. / 2004 / The asymmetric relationship between attribute-level performance and overall customer satisfaction: A reconsideration of the importance-performance analy
O’Neill, M. A. / 2004 / Importance-performance analysis: A useful tool for directing continuous improvement in higher education / Quality Assurance in Education 12 (1) : 39
Jung, Sung-chae / 2002 / Segmenting and profiling of Korean youth travel market / 문화관광연구 4 (1) : 331 ~ 348
Martilla, J. A. / 1977 / Importance-Performance analysis / Journal of Marketing 41 (1) : 77 ~ 79
Matzler, K. / 2004 / The asymmetric relationship between attribute-level performance and overall customer satisfaction: A reconsideration of the importance-performance analy
O’Neill, M. A. / 2004 / Importance-performance analysis: A useful tool for directing continuous improvement in higher education / Quality Assurance in Education 12 (1) : 39
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