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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to investigate the impact of urban tourism Behavior patten on urban image influence upon Visit satisfaction and Behavioral intention. There are 3 hypotheses based on urban tourism reviews. Then we tested the data from questionnaires using SPSS 17.0. The data were collected from September to November. First, it is higher urban imagination of business-travelers who visited Incheon than Seoul . Second, vacation travelers who visited in Incheon are also higher than Seoul. Third, four facts out of six as cognitive facts of urban image influenced on visit satisfaction. Last, visit satisfaction influenced on behavioral intention. The result of this study on impact of urban tourism Behavior patten on urban image influence upon Visit satisfaction and Behavioral intention show that there is a purpose to know a realistic character and to become a big power of tourism nation in the world.
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참고문헌 (53)
참고문헌 신청
Lynch, K / 1960 / The Image of the city / Harvard University Press
Newman, J.W / 1973 / Multivariate Analysis of Brand Loyalty for Major House hold Appliances / Journal of Marketing Research 10:404~409
Oliver, R. L / 1993 / A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts / Advances in Services Marketing and Management 2:65~85
Oliver, R.L / 1985 / Disconfirmation Processes and Consumer Evaluation in Product Usage / Journal of Business Resarch 13:235~246
Pearce / 2001 / An integrative framework for urban tourism research / Annals of Tourism Research 28:926~946
Newman, J.W / 1973 / Multivariate Analysis of Brand Loyalty for Major House hold Appliances / Journal of Marketing Research 10:404~409
Oliver, R. L / 1993 / A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts / Advances in Services Marketing and Management 2:65~85
Oliver, R.L / 1985 / Disconfirmation Processes and Consumer Evaluation in Product Usage / Journal of Business Resarch 13:235~246
Pearce / 2001 / An integrative framework for urban tourism research / Annals of Tourism Research 28:926~946
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