지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This paper uses the sensibility engineering method to find the model of automobile most appealing to buyers in the 4th and 5th tier cities of China. Samples of class A & A0 cars were shown to 96 subjects in those cities to investigate their responses in relation to the concepts ‘modern’ and ‘smart’. The result shows that even though men tend to be more sensitive to automobile models in general than women are, both genders showed similar responses to specific models when they were asked to identify a model ‘magnificent’, ‘modern’, ‘lively’, ‘smart’ or ‘cute'. This implies that despite the gender differences in terms of aesthetic sensitivity, both men and women share similar taste in relation to the appearance of cars. Apart from aesthetics, however, men tend to pay a greater attention to the details of design and material used for the cars, while women tend to pay attention to higher priced and better looking cars.
목차
등록된 정보가 없습니다.
참고문헌 (15)
참고문헌 신청
China industry research net / / 2011?2021 China auto possession case investigation and analysis
Cui, J. J. / 2008 / Concept car design based on theme and form feature / Hunan University
Enar Nordvik / 2009 / People’s Perceptions of the Visual Appearance of Wood Flooring: A Kansei Engineering Approach / Forest Products Society 59 (11/12) : 67 ~ 74
Guan Yin / 2009 / The elemental analysis and development study of car seat and head restrain design / Shanxi University
Liu Long / 2010 / Research on automobile interior design based on operation process of kansei engineering / Modern Manufacturing Engineering (11) : 94 ~ 98
Cui, J. J. / 2008 / Concept car design based on theme and form feature / Hunan University
Enar Nordvik / 2009 / People’s Perceptions of the Visual Appearance of Wood Flooring: A Kansei Engineering Approach / Forest Products Society 59 (11/12) : 67 ~ 74
Guan Yin / 2009 / The elemental analysis and development study of car seat and head restrain design / Shanxi University
Liu Long / 2010 / Research on automobile interior design based on operation process of kansei engineering / Modern Manufacturing Engineering (11) : 94 ~ 98
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