지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to investigate whether the appropriateness of gustatory features in product design affect product evaluation and accompanied response by using functional magnetic resonance imaging(fMRI). Through the pilot survey, we categorized the product designs into two groups based on the level of the appropriateness. The total of 40 product designs were selected as the experimental stimuli. 15 right-handed participants(mean age = 23.33, SD = 1.7) were scanned with 3T MRI machine(ISOL Tech, Oxford OR63). The experimental stimuli were passively presented inside the scanner. In post scanning session, participants were asked to measure their preference and buying intention to the product designs. The results show that both the preference and buying intention were significantly higher for the high appropriateness condition compared to those of low appropriateness designs. Caudate nucleus and putamen, areas related to the positive reward such as monetary acquisition showed greater activation in response to the designs of high appropriateness condition, compared to the low appropriateness designs.
목차
등록된 정보가 없습니다.
참고문헌 (11)
참고문헌 신청
AIGA / 2000 / Journal of Design for the Network Economy (2000) / Journal of Design for the Network Economy 1 (1) : 1 ~ 5
Grabenhorst, F / 2009 / How the brain represents the reward value of fat in the mouth / Cerebral Cortex 20 (5) : 1082 ~ 1091
Lowell, S. Y / 2008 / Sensory stimulation activates both motor sensory components of the swallowing system / Neuroimage 42 (1) : 285 ~ 295
Ludden, G. D. S / 2007 / Should Mary smell like biscuit / Investing scents in product design, International journal of design (3) : 1 ~ 12
Ludden, G. D. S / 2007 / Surprise & humor in product design / Designing sensory metaphors in multiple modalities
Grabenhorst, F / 2009 / How the brain represents the reward value of fat in the mouth / Cerebral Cortex 20 (5) : 1082 ~ 1091
Lowell, S. Y / 2008 / Sensory stimulation activates both motor sensory components of the swallowing system / Neuroimage 42 (1) : 285 ~ 295
Ludden, G. D. S / 2007 / Should Mary smell like biscuit / Investing scents in product design, International journal of design (3) : 1 ~ 12
Ludden, G. D. S / 2007 / Surprise & humor in product design / Designing sensory metaphors in multiple modalities
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