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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This paper analyses the sensory responses of Chinese female consumers towards different designs of perfume bottles with particular attention to the existence of logos on them. We used total 40 samples of the perfume bottles, 20 with logos on them and 20 without, and the results show that young Chinese female consumers prefer simple designs over complex designs that contain different types of free curves with vivid colors. In addition, the existence of logos on bottles was found not to change the responses significantly, meaning that the logos on bottles do not affect sensibility of Chinese female towards perfume bottles. A logo’s impacts on the bottle depended in part on the bottle’s color and shape. Overall, a perfume bottle with simple shapes and light colors became regarded as more resplendent when the logo was added, but a bottle with more complex shapes and vivid colors tended to become regarded as plainer after adding the logo. This shows that a logo serves as a conciliatory element in the impression of the whole bottle in the ‘resplendent-plain’ category.
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참고문헌 (9)
참고문헌 신청
Heider, E.R / 2010 / Packaging power: the effects of package design throughout the supply chain / Strategic Direction 26 (5) : 10 ~ 11
Kuang, J / 2009 / Product platform design for a product family based on Kansei engineering / Journal of Engineering Design 20 (6)
Nie, G / 2004 / Design and decoration of modern perfume bottle / Glass and Enamel 32 (3) : 55 ~ 62
Park, S.S / 2001 / Development of Color Coordinate Support System for Car Interior Color Design / Korean Journal of the Science of Emotion & Sensibility 4 (2) : 57 ~ 62
Schoormans, J.P.L / 1997 / The effect of new package design on product attention, categorization and evaluation / Journal of Economic Psychology 18 (2-3) : 271 ~ 287
Kuang, J / 2009 / Product platform design for a product family based on Kansei engineering / Journal of Engineering Design 20 (6)
Nie, G / 2004 / Design and decoration of modern perfume bottle / Glass and Enamel 32 (3) : 55 ~ 62
Park, S.S / 2001 / Development of Color Coordinate Support System for Car Interior Color Design / Korean Journal of the Science of Emotion & Sensibility 4 (2) : 57 ~ 62
Schoormans, J.P.L / 1997 / The effect of new package design on product attention, categorization and evaluation / Journal of Economic Psychology 18 (2-3) : 271 ~ 287
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