지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Consumers are becoming more aware and concerned about socially responsible consumption. Boycotting and boycotting related behaviors are intriguing forms of consumer behavior. But some questions remain as to which factors are associated with socially responsible consumer behavior such as boycotts. Even though boycotts through the internet are increasingly important for management decision making, there has been little research of an individual consumer’s emotional motivation in the online environment.
Based on empathy theory, this study investigates the mediation role of empathy in negative emotions empathy-boycott behavior chain. The results of this study are as follows. First, empathy is found to be a mediator in negative emotion-boycott behavior relationship. Second, anger and tension are the important negative emotions on empathy and perspective taking and personal distress have significant effect on boycott behaviors (boycott participation and boycott WOM). Additionally, our research explains theoretical and practical implication to firs and suggests some future research directions.
목차
등록된 정보가 없습니다.
참고문헌 (32)
참고문헌 신청
Anderson, J. C / 1988 / Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychological Bulletin 103 (3) : 411 ~ 423
Averill, J. R / 1982 / Anger and Aggression: An Essay of Emotion / Springer
Bagozzi, R. P / 1988 / On the Evaluation of Structural Equation Models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
Bagozzi, R. P / 1994 / Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior / Journal of Marketing 58 : 56 ~ 70
Bagozzi, R. P / 1999 / The Role of Emotions in Marketing / Journal of the Academy of Marketing Science 27 : 184 ~ 206
Averill, J. R / 1982 / Anger and Aggression: An Essay of Emotion / Springer
Bagozzi, R. P / 1988 / On the Evaluation of Structural Equation Models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
Bagozzi, R. P / 1994 / Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior / Journal of Marketing 58 : 56 ~ 70
Bagozzi, R. P / 1999 / The Role of Emotions in Marketing / Journal of the Academy of Marketing Science 27 : 184 ~ 206
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