지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This paper presents an analysis of consumer’s determinants of illegal file-sharing of motion pictures. As academic studies on illegal file-sharing are not sufficient, we hope the current research would contribute to anti-piracy activities. Based on cost-benefit analysis, presents study investigates the effects of the degree to which a consumer perceives illegal movie copies as providing the same utility as watching the original movie in a theater or on DVD, utility or costs of legal watching, specific utilities of illegal filesharing,costs of illegal file-sharing of motion pictures, and consumer’s knowledge of file-sharing. The specific utilities of illegal file-sharing is composed of transaction utility, collection utility, mobility utility,storage utility, anti-industry utility and social utility. The non-financial costs of illegal file-sharing is consists of search costs, moral costs, legal costs and technical costs.
Utilizing a research method called Bayesian network, this paper models and tests probable interrelationship among variables which influence consumers' illegal downloading behavior as well as movie-going or DVD borrowing. While costs related to legal watching directly decrease consumers'number of legal watching, collection utility increases the number of downloading. Illegal file-sharing is a very easy way for consumers to collect and store movies, which is one of the main reason why many consumers go for illegal file-sharing of motion pictures. Other variables such as transaction utility, storage utility, social utility and knowledge of file-sharing are indirect influencers which is positively related to collection utility.
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참고문헌 (30)
참고문헌 신청
[학술
Adams, J.C / 1963 / Toward an understanding of inequity / Journal of Abnormal and Social Psychology 5 : 422 ~ 436
Aoki, R / 1993 / International standards for intellectual property protection and R&D incentives / Journal of International Economics 35 : 251 ~ 273
Bardhan, P / 1997 / Corruption and Development: A Review of Issues / Journal of Economic Literature 35 : 1320 ~ 1346
Becker, Gary S / 1992 / The Economic Way of Looking at Life / Nobel Lectures, Economics
Adams, J.C / 1963 / Toward an understanding of inequity / Journal of Abnormal and Social Psychology 5 : 422 ~ 436
Aoki, R / 1993 / International standards for intellectual property protection and R&D incentives / Journal of International Economics 35 : 251 ~ 273
Bardhan, P / 1997 / Corruption and Development: A Review of Issues / Journal of Economic Literature 35 : 1320 ~ 1346
Becker, Gary S / 1992 / The Economic Way of Looking at Life / Nobel Lectures, Economics
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